The world of food and drink is constantly changing, and labels play a central role in how food and drink products are perceived by consumers. These days, labels are no longer limited to simply identifying contents, but are becoming genuine communication media, reflecting brand values and generating customer commitment. Here’s a quick look at the emerging trends that are redefining the appearance of products on supermarket shelves.
Minimalism and authenticity
Visual cleanliness is gaining ground in food labelling. Brands are opting for streamlined designs, using simple typography and natural colours. This trend is part of the quest for authenticity, highlighting raw ingredients and traditional production methods. Consumers are increasingly attracted by products that appear less processed and closer to their natural state.
Sustainability and responsibility
In this age of environmental awareness, food labels are following the path of sustainability. Environmentally-friendly packaging materials are increasingly in demand, and brands are incorporating this concern into their labels. Information on sustainable practices, such as organic or fair trade certifications, is highlighted to establish a bond of trust with committed consumers.
Personalisation and Customer Experience
The shopping experience is becoming increasingly personalised, and food labels are making a major contribution to this. Digital printing technologies make it possible to create unique labels for each product, allowing brands to target different market segments with specific designs. Some companies are even integrating QR codes or interactive elements into their labels, giving consumers direct access to additional information simply by scanning the code.
Artistic and vintage trends
The food industry is also embracing artistic trends, from modern art to retro style. From abstract motifs to detailed illustrations, labels are becoming veritable works of art that draw attention on the shelf. At the same time, retro designs reminiscent of past decades inspire positive nostalgia in consumers’mind and create an emotional connection with products.
Technological innovation
Technological advances are opening up new prospects for labels in the food industry. Intelligent labels capable of tracking product freshness, providing up-to-date nutritional information or guiding consumers towards culinary recipes are increasingly present on the market. These innovations transform the label into an interactive and informative tool.
In short, food labels are much more than just content indicators. They have become an essential way for brands to connect with their customers and convey their values. As trends evolve, it is clear that labels will continue to play a crucial role in how we perceive and choose our favourite food products.
At Inessens, we’ve been working with major players in the food industry for many years. We can advise you from the creation of your labels through to their development and printing. Do not hesitate to contact us, our sales team dedicated to the food industry is at your service 👈
The Evolution of Labels in the Food Industry
