The world of wine is rich in tradition, history and creativity. Each bottle of wine tells a unique story, whether through its terroir, grape variety or production method. However, beyond the liquid content, the label on a bottle of wine can also tell a story.
Animal art on wine labels
The use of animals on wine labels dates back many decades, but is currently enjoying a renaissance. Winemakers and label designers are turning to the animal world to create memorable visuals. There are many reasons for this trend. Winegrowers are seeking to reconnect with Nature: animals evoke the terroir, an essential element in winegrowing. They reinforce the link between the wine and its origin, highlighting the authentic character of the product.
Our customers also want their labels to be recognisable and unforgettable. Animals are strong symbols that are easy to remember. A label featuring a well-drawn animal can stand out on wine shop shelves and leave a lasting impression.
What’s more, each animal has its own symbolism and history. Winemakers can use these elements to tell a specific story about their wine, its terroir and its production philosophy.
The symbolism of animals
Animals on wine labels convey powerful symbols, enriching the story the producer wishes to tell. From the hare, symbolising speed, vitality and creativity for a dynamic and surprising wine, to the lion, evoking strength and nobility and underlining the power of tannic wines. Not forgetting, of course, the horse, synonymous with freedom and associated with balanced, classic wines; the stag, representing nature and often associated with organic or environmentally-friendly wines; or even the fish, for freshness and purity in light, often white wines; and the butterfly, which adorns elegant, delicate wines as an evocation of transformation and lightness.
Significant impact on the industry
Animal labels attract the attention of consumers and can boost sales. Winemakers have understood the importance of the aesthetics of their bottles to stand out in an increasingly competitive market.
They allow producers to tell the story of their wine in an original way. This strengthens the emotional connection between consumers and the product.
This trend has also opened up new opportunities for artists and designers, who can explore different artistic interpretations of animals to create unique labels.
Animal trends on wine labels have brought a touch of originality and creativity to the wine industry. By using animals as symbols, wine producers are able to make deeper connections with consumers while telling unique stories about their products. Ultimately, these labels remind us that the world of wine is much more than just liquid in a bottle, it’s a sensory and emotional experience. So the next time you choose a bottle, don’t underestimate the power of its animal label. It could be hiding a story of terroir, passion and creativity waiting to be discovered.
Need a label design? Are you inspired by the animal trend? Our design agency can meet your needs. 👈