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by Service Communication et Marketing | 6 Dec 2024 | Miscellaneous
The label is a signal that helps consumers find their way around and make up their minds. It can include a combination of reassuring information (brand names, origin and legal information) and information that appeals to the consumer’s imagination and emotions...
by Service Communication et Marketing | 30 Aug 2024 | Miscellaneous
The world of wine is rich in tradition, history and creativity. Each bottle of wine tells a unique story, whether through its terroir, grape variety or production method. However, beyond the liquid content, the label on a bottle of wine can also tell a story. ...
by Service Communication et Marketing | 21 Aug 2024 | Miscellaneous
With unrivalled expertise in printing innovations and techniques, Isabelle, our designer, will work with you step by step to bring your ideas to life. Whether you’re looking to create a brand, a unique concept or customised packaging, Isabelle will combine...
by Service Communication et Marketing | 12 Jul 2024 | Miscellaneous
The world of food and drink is constantly changing, and labels play a central role in how food and drink products are perceived by consumers. These days, labels are no longer limited to simply identifying contents, but are becoming genuine communication media,...
by Service Communication et Marketing | 10 May 2024 | Miscellaneous
Packaging in the Luxury Sector: Exploring New Trends In the world of luxury, packaging doesn’t just protect a product, it enhances it, creating a sensory experience from the very first contact with the consumer. Over the years, luxury brands have rethought their...
by Service Communication et Marketing | 23 Feb 2024 | Miscellaneous
The Pantone Institute recently unveiled the emblematic colour of 2024: Peach Fuzz, listed under the Pantone code 13-1023. The successor to Viva Magenta 18-1750, this subtle tint lies between pink and orange. Its poetic, romantic and benevolent character makes it a...
