by Service Communication et Marketing | 23 Feb 2024 | Miscellaneous
The Pantone Institute recently unveiled the emblematic colour of 2024: Peach Fuzz, listed under the Pantone code 13-1023. The successor to Viva Magenta 18-1750, this subtle tint lies between pink and orange. Its poetic, romantic and benevolent character makes it a...
by Service Communication et Marketing | 14 Feb 2024 | Miscellaneous
A concept presented at the VS pack exhibition held in Cognac in December and at the Spiripack competition as a concrete solution that Inessens can propose for the design and development of a label with a low carbon impact, while respecting the codes of a Cognac brand....
by Service Communication et Marketing | 17 Jan 2024 | Miscellaneous
When it comes to wine, taste naturally plays a major role in the purchasing decision. However, in a market with a vast and diversified offer, appearance plays an equally crucial role, and even more so when the purchase is made in a supermarket. In fact, the latest...
by Christelle Dubois | 25 Oct 2023 | Miscellaneous
Since the beginning of the 2010s, the “craft” trend has been developing rapidly all over the world on the spirits market. Beyond the simple translation of “artisanal product”, the term designates a whole consumer movement that is oriented towards taste quality with a...
by Service Communication et Marketing | 25 Oct 2023 | Miscellaneous, Products
Our client Elodie Naslin, the Marketing Director of Grandes Distilleries Peureux-Massenez, explains how their new label has been created and why they chose our special Natural Canvas : “To carry out the product development of Djebenah Buna®, we called on...
by Service Communication et Marketing | 20 Sep 2023 | Miscellaneous, Products
The latest trend, Retro Vintage, is one of the newest trends. Retro represents the 30s and 40s, or even 50s. Vintage encompasses an even broader period from the 30s to the 70s. We saw this trend appear first in fashion and house decoration with the return of aged...
